TikTok is a fun, mobile app that allows people to make short videos that have a text call-to-action (CTA). This means that instead of using the standard “Like” or “Share” buttons, users can opt to click through a video that features a CTA to visit a website, follow a Twitter account, or download a free app. This is a great way to encourage engagement with a brand and reach new customers. However, there are some things to keep in mind when creating videos on the app.
Videos based on trending sounds
The TikTok best videos are not necessarily the latest or most viral ones. A better way to gauge what will get you the most views is to look at what people are already doing on the platform. The tips below will help you identify which trending sounds are resonating with your followers.
The first tip to consider is to pay attention to the content and effects in other videos. A common TikTok tactic is to incorporate an instrumental into a video. You can also add a brain emoji or a heart emoji to your own videos. You can even record a video of yourself with a slew of filters and effects.
The next tip to keep in mind is to study TikTok’s library. You can check out the number of videos with a particular sound. This will tell you how popular the sound is. If you find a lot of older videos, then you might be on to something. However, if you can’t find any videos with the sound, then you might want to try another one.
You can also use the TikTok search bar to find the latest and greatest songs. You can then add them to your video by clicking the “+” symbol in the left hand corner of the screen. You’ll then be able to drag the wave to choose the song you’d like.
The TikTok best videos may be the ones that utilize a specific sound, but a more comprehensive approach will give you a larger picture of what is trending. The algorithm will prioritize on-trend content. This means that a video with a dated trend will languish.
Branded hashtag challenges
Branded hashtag challenges are a great way to connect your brand to the TikTok community. Whether you’re looking to expand your existing audience or introduce a new product to the masses, a branded hashtag challenge can help you achieve these goals.
The success of a branded hashtag challenge depends on how authentic you are to your audience. The challenge should be easy to complete and encourage participation in a natural manner. However, if you’re paying to participate, audiences may be less receptive. This is why it’s important to think about the goals you want to reach and your audience’s motivation.
As with any social media campaign, you need to have an engaging idea. You can do this by promoting one or several important qualities of your product. For instance, if you sell denim, your challenge might ask users to take a picture of themselves in their favorite pair.
You can also boost your branded hashtag challenge’s reach by enlisting the services of an established creator. In fact, TikTok offers the opportunity to create a sponsored challenge page. This allows you to display a banner on the TikTok Discover page and advertise the challenge.
You can also use TikTok ads to help increase the reach of a branded hashtag challenge. These ads appear as part of a user’s feed, allowing you to target your audience by location and interest. You can even choose which groups to target, and can set up optimization goals.
Using a branded hashtag challenge can increase your brand’s engagement, generate new leads, and create new sales opportunities. In addition, they boost organic reach, ensuring that your brand is visible to the right people at the right time.
Video CTAs in a text format
It’s no secret that social media users are more likely to click on a CTA than watch a commercial. If you’re trying to drive traffic to your website, you’re going to need to find a way to make that all important click. The TikTok app is the perfect tool for this. By using the on screen captions to drive your call to action, you can increase the chances that your ad gets seen. You can also use the same trick to encourage viewers to leave a comment on your video, which can be a fun way to engage in a conversation. A quick poll on my company’s page shows that nearly 30% of viewers leave a comment, which is more than enough to convert a visitor to a customer.
Analytics can make or break your content reach
When creating content for your social media pages, it’s important to use analytics to determine what your audience is responding to. This will help you to amplify your conversions. Whether you’re promoting a product or service, content analytics can reveal what type of content drives your audience to take action. It can be overwhelming at first to read through all of the data that’s being tracked, but you can start by looking at the metrics below.
Click-Through-Rate (CTR) – This is a metric that counts how many unique users clicked a link that you posted on your page. For example, if you have a post with a link to a website, CTR is calculated by dividing the number of times the link is clicked by the number of Impressions. The same formula can be used for other content, like photos. The numbers for CTR vary between platforms and industries, but the numbers are typically higher for sites that focus on e-commerce.
Engagement Rate – This is another key metric that is important to know. You can find this number on the analytics page for your profile. If the number of unique users that interacted with a post is high, the odds are good that your audience is also engaging with your content. For example, if you had an average of 300 people like or comment on your blog post, your engagement rate is likely to be high. However, if the engagement is low, it’s probably time to improve the quality of your content.